Landing Page ROI
Traffic to revenue.
Traffic to revenue.
How to use Landing Page ROI
- Enter monthly visitors, conversion rate, and average order value
- Read your monthly conversions, monthly revenue, and annual revenue
- Add an improved conversion rate to project the uplift
- Compare the extra monthly and annual revenue from the same traffic
About Landing Page ROI
The Landing Page ROI Calculator turns raw traffic into real numbers. Type in your monthly visitors, your current conversion rate, and your average order value, and it instantly returns three figures: monthly conversions, monthly revenue, and annual revenue. There's nothing to configure and no formula to remember — the math (visitors times conversion rate times order value) happens the moment you type.
Where it earns its keep is the improved-conversion-rate field. Enter a higher rate you're aiming for and the calculator projects the exact monthly and annual revenue uplift a better-converting page would produce from the same traffic. That's the number that answers "how much is a one-point conversion gain actually worth?" and helps you justify an A/B test, a redesign, or a CRO budget. It works for ecommerce pages using order value and for lead-gen pages if you plug in the average value of a converted lead instead.
Because it separates current performance from projected performance, you can compare scenarios without a spreadsheet — see today's revenue, then see what a 2%, 3%, or 5% conversion rate would deliver from the visitors you already have.
It's completely free, with no sign-up and no usage limits. Everything runs entirely in your browser: your visitor counts, conversion rates, and revenue figures are calculated on your own device and never sent to a server, uploaded, or stored anywhere.
Frequently asked questions
- Is the Landing Page ROI Calculator free?
- Yes, it's 100% free with no account, sign-up, or usage limits. Use it as many times as you like.
- What information do I need to use the calculator?
- Three inputs: your monthly visitors, your current landing page conversion rate as a percentage, and your average order value (or average value per lead). Optionally add a target improved conversion rate to project uplift. You'll immediately see monthly conversions, monthly revenue, and annual revenue.
- How is landing page ROI calculated?
- Monthly conversions = visitors x (conversion rate / 100). Monthly revenue = conversions x average order value. If you enter an improved conversion rate, the uplift is the difference between the new revenue and your current revenue, then multiplied by 12 for the annual figure.
- Does it show annual revenue as well as monthly?
- Both. For your current inputs it displays monthly conversions, monthly revenue, and annual revenue. When you add an improved conversion rate, it also shows the monthly and annual revenue uplift, so you can frame the payoff over a full year.
- How much is a 1% conversion rate increase worth?
- It depends on your traffic and order value, but the calculator shows it exactly. Enter your current rate, then a rate one point higher in the improved-rate field, and it displays the extra monthly and annual revenue that single point generates from the same visitors. On high-traffic pages that gap is often larger than people expect.
- What is a good landing page conversion rate?
- It varies by industry, but average landing page conversion rates typically fall between 2% and 5%. Top-performing pages can reach 10% or more. Use the improved-rate field to see what even a one-point increase is worth to your business.
- What counts as average order value (AOV)?
- Average order value is the average revenue per conversion — total revenue divided by number of orders. For lead-gen pages you can use the average value of a converted lead instead of a purchase amount.
- Can I use it for lead-generation landing pages?
- Yes. Instead of an average order value, enter the average value of a converted lead — for example, revenue per closed deal multiplied by your lead-to-customer close rate. The conversion-rate and uplift math work the same way, so you can still project what a better-converting lead form is worth.
- Why should I project an improved conversion rate?
- It quantifies the payoff of optimizing your page. Because you keep the same traffic, even a small conversion-rate gain can add up to significant monthly and annual revenue, which helps justify A/B tests, redesigns, or CRO investment.
- Is my data uploaded or stored anywhere?
- No. All calculations happen locally in your browser on your own device. Your visitor counts, conversion rates, and revenue figures are never sent to a server, saved, or shared.