Landing Page ROI
Traffic to revenue.
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About Landing Page ROI
The Landing Page ROI Calculator turns your traffic into dollars. Enter your monthly visitors, current conversion rate, and average order value, and it instantly shows your monthly conversions, monthly revenue, and annual revenue. Add an improved conversion rate to project the exact monthly and annual revenue uplift a better-converting page would deliver from the same traffic.
It's completely free, with no sign-up and no limits. Everything runs entirely in your browser — your numbers are calculated on your own device and never sent to a server, uploaded, or stored anywhere.
Frequently asked questions
- Is the Landing Page ROI Calculator free?
- Yes, it's 100% free with no account, sign-up, or usage limits. Use it as many times as you like.
- Is my data uploaded or stored anywhere?
- No. All calculations happen locally in your browser on your own device. Your visitor counts, conversion rates, and revenue figures are never sent to a server, saved, or shared.
- How is landing page ROI calculated?
- Monthly conversions = visitors × (conversion rate ÷ 100). Monthly revenue = conversions × average order value. If you enter an improved conversion rate, the uplift is the difference between the new revenue and your current revenue, then multiplied by 12 for the annual figure.
- What is a good landing page conversion rate?
- It varies by industry, but average landing page conversion rates typically fall between 2% and 5%. Top-performing pages can reach 10% or more. Use the improved-rate field to see what even a one-point increase is worth to your business.
- What counts as average order value (AOV)?
- Average order value is the average revenue per conversion — total revenue divided by number of orders. For lead-gen pages you can use the average value of a converted lead instead of a purchase amount.
- Why should I project an improved conversion rate?
- It quantifies the payoff of optimizing your page. Because you keep the same traffic, even a small conversion-rate gain can add up to significant monthly and annual revenue, which helps justify A/B tests, redesigns, or CRO investment.