Schema Generator
JSON-LD structured data.
JSON-LD structured data.
How to use Schema Generator
- Pick a schema type like Organization, Product, or FAQ Page
- Fill in only the fields shown for that type
- Copy the live JSON-LD script tag into your HTML
About Schema Generator
Schema Generator builds valid JSON-LD structured data for your web pages without any coding. Pick a schema type — Organization, Local Business, Article, Product, Person, or FAQ Page — and only the fields that matter for that type appear. As you type a business name, an article's author, a product's price, or a set of FAQ questions and answers, the tool live-generates clean, pretty-printed JSON-LD wrapped in the correct script tag, ready to copy and paste straight into your HTML.
If you have used the popular schema markup generators hosted at technicalseo.com or Merkle, this works the same way and stays completely free with no sign-up. JSON-LD is the format Google recommends, so the markup you build here is meant to make your pages eligible for rich results such as FAQ dropdowns, article bylines, product details, and business info panels. Because required properties differ by result type, you can drop the finished snippet into Google's Rich Results Test or the Schema.org validator to confirm it before publishing.
Everything runs entirely in your browser. Nothing you enter is ever uploaded or stored on a server — the schema is built locally on your device, so you can generate markup for private, staging, or unpublished pages with total confidence.
Frequently asked questions
- What is JSON-LD structured data and why do I need it?
- JSON-LD is a lightweight format that Google and other search engines read to understand your page — who published it, what a product costs, an article's author, and more. Adding it makes your pages eligible for rich results like FAQ dropdowns and business info panels, which can improve visibility and click-through.
- Which schema types does this generator support?
- It covers the six most common, highest-impact types: Organization, Local Business, Article, Product, Person, and FAQ Page. Each one reveals a minimal, sensible set of fields so you only fill in what search engines actually use.
- Is this the same as the Merkle or TechnicalSEO.com schema markup generator?
- It does the same core job as those tools — pick a type, fill in the fields, and copy ready-to-use JSON-LD — as a free alternative that runs without leaving your browser. It focuses on the six most-used schema types rather than every type on Schema.org, which keeps it fast for the markup most sites actually need.
- Is there a Google schema markup generator, and does this work for Google?
- Google no longer offers a dedicated JSON-LD generator, but JSON-LD is the format it recommends. The markup this tool produces follows Google's structured data conventions, and you can verify any snippet with Google's own Rich Results Test before you publish.
- How do I create FAQ schema markup?
- Choose the FAQ Page type and enter your questions along with their answers. The tool wraps them into a single valid FAQPage JSON-LD block, which can make your page eligible for the expandable FAQ rich result in search.
- Can I generate Article schema markup for a blog post?
- Yes. Select the Article type and fill in the post's details, such as its author. It outputs Article JSON-LD that helps search engines attribute your content correctly and can surface bylines in results.
- Can this generate Review schema markup?
- Standalone Review markup is not one of the six types offered right now — the generator covers Organization, Local Business, Article, Product, Person, and FAQ Page. If you specifically need Review or rating markup, you would need a snippet that targets the Review or AggregateRating type.
- Does it support schema markup for services?
- A dedicated Service type is not among the current six options. For a service business, the Local Business or Organization type captures your name, contact details, and location, which covers most of what search engines display for local and service providers.
- Is this schema generator free?
- Yes, it is 100% free with no account, no watermark, and no usage limits. Generate as many schema snippets as you need.
- Is my data uploaded anywhere?
- No. The tool runs entirely in your browser using client-side JavaScript. The details you type never leave your device — nothing is sent to or stored on any server, so it is safe for private or draft pages.
- Where do I put the generated JSON-LD on my page?
- Copy the full snippet, including the script tag, and paste it inside the <head> of your HTML. Google will also read it in the body, but the head is the conventional spot. You only need one block per schema type per page.
- How do I know my structured data is valid?
- The tool omits empty fields and builds well-formed JSON-LD automatically, but you should still confirm it with Google's Rich Results Test or the Schema.org validator before publishing, especially if your target rich result has specific required properties.