Schema Generator
JSON-LD structured data.
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About Schema Generator
Schema Generator builds valid JSON-LD structured data for your web pages. Pick a schema type — Organization, Local Business, Article, Product, Person, or FAQ Page — and only the fields that matter for that type appear. As you type, it live-generates clean, pretty-printed JSON-LD wrapped in the correct script tag, ready to paste into your HTML.
It is completely free with no sign-up, and it runs entirely in your browser. Nothing you enter is ever uploaded or stored on a server — the schema is built locally on your device, so you can generate markup for private or unpublished pages with total confidence.
Frequently asked questions
- What is JSON-LD structured data and why do I need it?
- JSON-LD is a lightweight format Google and other search engines read to understand your page's content — who published it, what a product costs, an article's author, and more. Adding it makes your pages eligible for rich results like star ratings, FAQ dropdowns, and business info panels, which can boost visibility and click-through.
- Which schema types does this generator support?
- It covers the six most common and highest-impact types: Organization, Local Business, Article, Product, Person, and FAQ Page. Each one reveals a minimal, sensible set of fields so you only fill in what search engines actually use.
- Is this schema generator free?
- Yes, it is 100% free with no account, no watermark, and no usage limits. Generate as many schema snippets as you need.
- Is my data uploaded anywhere?
- No. The tool runs entirely in your browser using client-side JavaScript. The details you type never leave your device — nothing is sent to or stored on any server, so it is safe for private or draft pages.
- Where do I put the generated JSON-LD on my page?
- Copy the full snippet, including the script tag, and paste it inside the <head> of your HTML. Google will also read it if placed in the body, but the head is the conventional spot. You only need one block per schema type per page.
- How do I know my structured data is valid?
- The tool omits empty fields and builds well-formed JSON-LD automatically, but you should still confirm it with Google's Rich Results Test or the Schema.org validator before publishing, especially if your page needs specific required properties for a given rich result.